The price on the front page is per person, per month. The bill is rarely that simple once you add the tier you actually need, the extras and the people who only look in occasionally.
Plenty of businesses outgrow their spreadsheet and jump straight to expensive software. The middle options often fit better, and the jump is easier when you know the signs.
Building your own tool sounds like the way to get exactly what you need. For most small businesses it is the expensive route. Here is how to tell the rare cases where it is not.
The monthly fee is the part everyone compares. These seven costs rarely appear on the pricing page and often decide whether a tool is a bargain or a burden.